Lenovo had officially abandoned ZUK brand today
Lenovo had announced since this April that ZUK brand will be gone for good, today they had finally pulled its plug. The ZUK website zuk.com had been redirected to www.motorola.com.cn.r The motorola website had no mentioned on any ZUK branded product is a clear sign that Lenovo will not develop anything under the ZUK brand
The analyst had discussed before that Lenovo still had a hard time to win the Chinese market. The initial plan to merge with Motorola and replicate the success as their had done before with IBM ThinkPad turn out to be harder than expected due to the different nature of the smartphone market. Now Lenovo had to come up with a more focus marketing plan.
In our opinion, this is the right decision from Lenovo as the more focused approach should be better for long term positioning. The best assets that Lenovo had now is Moto line which proved to be success in worldwide market even after the merge with Motorola. Both new Moto Z and Moto G are well-received by the market and technical review. What Lenovo is missing is the way to win the domestic market, which proved to be very big . Cash and profits are important in this business and we hope Lenovo can survive this battle and give us the best of Motorola brand products.